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Marketing Research Guide  

Last Updated: Oct 31, 2014 URL: http://libraryguides.oswego.edu/marketing Print Guide RSS Updates

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Find Journal Articles - Key Databases

Find Journal Articles - Multidisciplinary Databases

  • Academic Search Complete
    Indexing and full-text, dates of coverage vary by title (many 1975-present).
    This interdisciplinary scholarly collection offers information in nearly every area of academic study, including: sciences, social sciences, arts & literature, ethnic studies, and many more. Full-text for over 6,100 titles (5,100 peer-reviewed); indexing and abstracting for 10,600 titles; complete historical coverage and citation searching for select titles.

Find Journal Articles - Specialized Databases

  • ABI/INFORM Dateline
    Local and regional business news coverage of large corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Provides information not typically found in the national press sources.
  • PsycINFO, 1887 - present
    Journal articles (covers more than 1,700 periodicals), chapters, books, dissertations and reports on psychology and related fields.
 

Simmons OneView Introduction

 

Simmons OneView: Interpreting and Exporting Data

 

Google Scholar with Find It @ Penfield

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