Background Information: Public Companies

By law, publicly-traded companies are required to share their company information. As a result, it is generally easier to locate reliable public company information.

Let's imagine your company is Google. Is Google public, private, or non-profit? Use the Business Insights Essentials database to find out and locate additional background information about Google.

The image below shows how to search by company name. The short tutorial below shows where the company type and subsidiary information are located in the company profile.

Still not able to find any background information about your company? Alert your professor or ask your librarians for help (Kathryn or Deb).



SWOT Reports

Use any of the databases listed below to locate SWOT (strengths, weaknesses, opportunities, and threats) information for your company. The image below shows Google LLC's profile in Business Insights Essentials. The red arrow shows where you will find SWOT reports in this database.

Additional reports can also be found using SWOT Analyses from Business Source Complete. You will only need to add your company name to the second search box. The second image below is a sample search for SWOT reports in that database.

SWOT Reports in Business Insight Essentials

SWOT Analysis from Business Source Complete

Annual Reports

Publicly-traded companies are required to file documents with the U.S. Securities & Exchange Commission (SEC). These documents include annual reports (Form 10-K), quarterly reports (Form 10-Q), and current reports (Form 8-K). Annual reports provide a full view of the company's business for the previous year. Quarterly reports provide updated financial information, and the current report provides important information about major company events. Use the Edgar SEC Company Search to find these documents for your publicly-traded company.

Industry Information

Business Insights Essentials is also a great source for industry information. In the image below, industry information is circled in Google's company profile. You will find industry information in the same location in each company'y profile.