Marketing Research Guide

Full text in all disciplines of business, including journals (many peer reviewed), market research reports, industry reports, country reports, SWOT analyses, and much more.
Covers: Varies by journal title (many 1965 - present)

Searches five core business resources with a single search including ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline, Barron's and Wall Street Journal.

Company and industry intelligence on thousands of global companies with in-depth analysis through current news, statistical data, comprehensive reports, periodical articles, news articles, and press releases. Detailed information for domestic and international companies and associations, including information on corporate hierarchical structures, investment reports, corporate chronologies company histories, and some SWOT analyses. Also includes brands and product information, industry and company rankings, financial overviews, and demographic and market information for countries across the globe.

Local and regional business news coverage of large corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Provides information not typically found in the national press sources.

Journal articles (covers more than 1,700 periodicals), chapters, books, dissertations and reports on psychology and related fields.
Covers: 1887 - present

This interdisciplinary scholarly collection offers information in nearly every area of academic study, including: sciences, social sciences, arts & literature, ethnic studies, and many more. Full-text for over 6,100 titles (5,100 peer-reviewed); indexing and abstracting for 10,600 titles; complete historical coverage and citation searching for select titles.
Covers: Varies by journal title (many 1975 - present)